All great websites start out with a master plan. This plan may take weeks, or even months, to come to fruition in the form of a sleek, well-running digital presence. The website design process is the same as in building a house; an architectural plan is drawn up and presented to a builder, which makes it a reality. Not having a plan is a mistake that could take away from the site’s success in the long term.
All the considerations of a well-thought out website plan are outlined below.
A proper website foundation starts with a clear goal. What the goal is may differ among all the people in a business or organization, so it makes sense to brainstorm together until a consensus is met.
Along with a goal, it is equally important to determine a website’s audience. Once the target demographic has been identified through gender, age and profession, the strategy can dig deeper into technical ability, social media use and favorite activities. Using surveys, focus groups, interactive exercises and interviews can be helpful in this regard.
A website that does not have a strong brand image will confuse its audience. One of the best approaches to establish a brand is through the use of color. Colors can convey powerful emotions to people, and this is why it is important to have the brand, and its message, in mind when meeting with the web design team.
How well the information and navigation on a website flows is vital to its success. When presenting the site plan to the design team, the focus should be on making the site as user-friendly as possible. This includes well-organized content, intelligent navigation and a call to action that will steer visitors toward the site’s goal.
While having a well-designed and easily navigated site is good, it must also meet the goal that was set in the master plan. In order to establish that this is taking place, an analytics code must be placed on the site to track the movements of the audience. Using a tool such as Google analytics will show not only the number of visitors and how they are using the site, but also pinpoint problem areas or pages that could use more work.
A website is only as successful as the planning that went into it beforehand. Having a strong, concise plan can help avoid mistakes and other setbacks that can cost a company time and money. A good plan can also aid in any future expansion. It pays off to do the job right the first time.
About The Author
Derek is a writer of Hudson Horizons, New Jersey web development.