The SEO world discovered at the end of the month of May that the popular SEOmoz had dropped the SEO and just become ‘Moz’ over night. With such a well known brand name, I found myself asking what would have driven them to make this decision.
The name ‘SEO Moz’ perfectly outlined what they did. Dropping the SEO and becoming ‘Moz’ makes things a little less clear. The company- obviously being hot on SEO, made their company name, their domain name and the logo reflected the name too. This rebranding meant not only did the company name need to change, their domain, URL and logo did too. So why did SEOmoz make this dramatic decision?
The top of the new site reads ‘SEOmoz is now Moz. There is a better way to do marketing’. SEO has never necessarily been a popular word but for those who work in SEO I imagine few of us refer to it as a dirty word. I have read more often though that some internet marketing agencies are starting to move away from the word SEO as it can be considered as a dishonest tactic.
It seems to me that moving forward from the word SEO but not actually the practice will only cause confusion for everyone involved. If agencies are still practicing SEO but not calling it SEO, how are they going to sell it? What will people search when looking for their services and how will you explain to a client what it is you’re going to be doing for them without SEO.
It would seem from the new Moz’s statement that they have chosen to look at marketing as a whole package and not focus solely on SEO. “SEO has come a long in leaps and bounds since it started and is very different from the first day SEO was ever used, so is it really SEO that we are still practicing?” is what they seem to be asking them selves now.
SEO was all once about sneaky tactics and buying your way to the top. What we do as content marketers now is very very different. So perhaps Moz are right to step away from the term SEO and start fresh.
The way Moz is looking at it is that marketing should be helpful to users, searching should only offer up the most relevant results, content should be helpful, unique and interesting and social shares should prove that something is useful and popular. The way SEO is looked at is that it’s helpful to the company practicing it and less the user. Wouldn’t it be far better if it worked both ways?
Moz claims that their intent is to help us learn all how to be better inbound marketers and start moving away from the idea of SEO to help our business or clients business and us alone.
The Right Choice?
The rebrand and remodel of the company was certainly a bold move but it’s safe to say it’s a move in the right direction. The company was the biggest resource in SEO and I imagine SEO professionals and agencies will listen to what they have to say and continue to follow their advice. SEOmoz was a trusted source for advice in internet marketing and I often turned to the site to read about updates and gain strategy ideas. I imagine it will continue to be a trusted site for information and advice and those who followed it so far won’t be deterred by the new branding.