The Google keyword tool is one of the most effective tools in your SEO arsenal. It certifies the amount of traffic you are likely to receive and how many people search for it every month. Using this tool wisely will see you target keywords more intelligently, but as well as that grow the traffic to your website month on month.
Below are a few things that you should certainly get accustomed to when it comes down to using this tool.
The root keyword is the starting keyword that you put into the keyword tool. This often helps to highlight any phrases that are similar in nature. Having phrases similar in nature means you will have more keywords to target, and even have opportunities to put in your title.
Your root keyword should be about what your site is about the most. You can then dig deep and see what others are relevant. While doing this try and note how competitive each keyword is in the Google rankings. It may be that one keyword gets a lot of searches compared to another, but could be basically un-rankable.
Broad, Matching or Exact?
Many webmasters come with the difficulty of selecting whether they should look for broad, matching or exact keyword phrases. Much of the advice out there in the SEO community states that exact is the best action. Exact phrases tell you exactly how many times people are searching for that phrase. This is the main thing you will want to know and should highlight this through your strategy.
Broad and matching can give you a brief overview. They will basically indicate how many times your phrase is being searched for with other keywords. So for example if your keyword is ‘Dog Baskets’ it might show how many times people are searching for ‘Cheap Dog Baskets Online’ as that is located within your phrase.
Region Of Search
Many people make the mistake of actually looking at a global market when their audience is regional. If you own a local business you should always look at the estimated local searches. Looking at the global search amount will only confuse you and set you out to forget what your goals are.
Be sure to see if there is another market you could target. It is possible to select other countries and see how many times people from there are searching for you keyword.
Estimating Your Traffic
Google keyword tool is also great for estimating traffic. You can basically see how many times your phrase is searched for any guess logically. You should also take into consideration where you are going to land on the first page. Google’s page results are often mixed with images, videos, product tabs, advertisements and local results. Knowing if you search page is cluttered will go a long way to ensuring you’re being reasonable with your estimate.
There are other important aspects to this great keyword tool. However you can be sure that knowing everything above will give you a great SEO foundation.