In any business, no matter how good your marketing campaign is it will always fall short if the product you are trying to sell is not any good. Companies need to make sure their product is in top quality before making any attempt to market it to the public. Even if you have a good marketing strategy to lure the public into checking out your product, if it’s not very good, you’ll fail to convert the curious potential clients into real paying customers.
It’s the same with generating visits for a website and getting conversions. No matter how good your SEO strategies are if you don’t have a well-designed website, it won’t be as effective.
You should look at your company’s website as an extension of your business. It represents your brand and therefore can be considered as part of the product or service you offer. In designing your website, you or the web design company you are hiring should make sure your website has the elements needed to make a good web design.
These are the elements you need to incorporate in the website:
1. Good Visual Hierarchy Using Fonts and Colours
Aesthetically, your website needs to be good. You can achieve this by using the right fonts and colours that best represent your brand. You can also control the order of what the public sees on your website. A large and colourful picture of your product displayed prominently on your site and then a headline with large bold fonts describing your product placed near the image. Finally a call to action text highlighted in bright colours inviting the public to buy the product. This visual hierarchy can be achieved by strategically using the right fonts and colours in your website.
2. Uncluttered Space without Distracting Options
The lesser the choices you give your potential customers the faster they can make a decision. Don’t bombard your website with too much information and too many options. Unclutter your website space and provide only the most necessary details and only the most vital information you need to share to your readers.
3. Proper Alignment with the Right Distance, Size and White Space
Get a clean looking website with proper alignment. The right alignment will draw the line between a professional looking website and a sloppy one. Attain this by using the right size of images and texts, by putting the right distance between items and by allotting the right amount of white or empty space on your website. A website with almost no white space and is cramped with tons of texts and a bucket load of graphics will not make a good design. It will even become a difficult read. Allow a good amount of white space to make the website look clean and by sizing and positioning your texts, images and graphics wisely. One tip to make the proper alignment in your website is to use grids.
4. Easy Navigation and Unfailing Functionality
The most important element to incorporate in your web design is the navigation and functionality. Even if you hire the world’s best designer to create beautiful graphics for your site, if it is not user-friendly, is hard to navigate and is not well-designed to offer superior functionality all will be put to waste. Design with your target audience and clients in mind. Make sure this market can easily browse through your site getting all the information they need and easily making use of the functionalities you have provided.
These four simple elements if followed can create a good and effective website. Every business should put sufficient time and effort in creating one for their company. For superior results, you can get a good web design company to help you. Some of the greatest website design firms are in Sydney Australia, Colorado USA, Paris France and Copenhagen Denmark. But wherever in the world you may be there’s one company that can surely help create the best website for your business.
A website can make or break a business. It can foster customer loyalty or can cause you to lose valued and potential clients. Make a choice on which of these two options you want your website to do.
About The Author
Debra Wright is a marketing specialist with a penchant for writing about a myriad of topics, including web designing. When she isn’t typing away on her computer, she is often curled up in a corner reading books or articles on online marketing.